Category: GDPR

The GDPR, that came into force on the 25th of May, 2018, expanded the EU‘s data protection area coverage, introduced innovations that have an effect on organizations and individuals. Therefore, it was one of the

Since GDPR entered into force, the personal data protection has become more challenging to the Healthcare sector. Meaning that data must be managed with more of a holistic approach. Organizations must have certain procedures in

Hospitality sector (accommodation, restaurants & bars, travel & tourism and leisure) has one of the largest shares of personal data collected by sector. Therefore, necessary actions need to be taken in order to avoid the

Many companies use Google Analytics as their assistive tool in order to collect valuable information about customer behaviour on websites, mobile apps etc. By default, Analytics uses the entire IP address of website users to provide

After GDPR regulation coming into force on the 25th of May, the Finnish Data Protection Authority’s office was flooded with complaints about possible infringements. This may result in sanctions worth millions in euros (read more about

Lithuanian Data Protection Authority recently completed the investigation on proper personal data processing for direct marketing purposes. The target was the major food, household goods, and pharmacy retail chains that offer loyalty programs. The following

GDPR lists six lawful bases for processing of personal data, and legitimate interest is one of them. There is no particular purpose defined, therefore, it is the most flexible from all the other legal bases;

How does GDPR affect Direct Marketing and Profiling Direct marketing and consumer behavioral habits (profiling) are the key tools a company uses to sell their product or service. Therefore, those tools need to be aimed

Hi, I am Sarune – Country Manager (Lithuania) for GDPR Register. I know that GDPR compliance can be a headache sometimes, which is why I want to introduce everyone to our solution. With that, I

A lawful (or legal) basis for processing data must be satisfied before a business can process any personal data. Article 6 of the GDPR describes six scenarios when you are allowed to process data legally. 1.