Lithuanian Data Protection Authority recently completed the investigation on proper personal data processing for direct marketing purposes. The target was the major food, household goods, and pharmacy retail chains that offer loyalty programs. The following
Direct marketing includes SMS and emails that a customer receives from a product or service provider. As a general rule for direct marketing, the company needs a consent from a customer. However, there are several
How does GDPR affect Direct Marketing and Profiling Direct marketing and consumer behavioral habits (profiling) are the key tools a company uses to sell their product or service. Therefore, those tools need to be aimed
Hi, I am Sarune – Country Manager (Lithuania) for GDPR Register. I know that GDPR compliance can be a headache sometimes, which is why I want to introduce everyone to our solution. With that, I
The GDPR has put strict rules in place, when it comes to data transfer to third countries or international organizations. Which countries are third countries? Third countries are territories outside: EU, EEA, Andorra, Argentina, Canada (commercial organizations),
A lawful (or legal) basis for processing data must be satisfied before a business can process any personal data. Article 6 of the GDPR describes six scenarios when you are allowed to process data legally. 1.
This is the question that many computer users are receiving daily. What does it mean and why is it being asked? It is a part of behavioral advertising (OBA – online behavioral advertising) legal regulation. OBA is a quickly