The GDPR has introduced a tiered approach to fines, meaning that the severity of the breach will determine the fine imposed. Not having their records in order or failing to report any breaches to the authorities can be fined a maximum of 2% of their annual global turnover. The maximum fine a company can face is 4% of their annual global turnover, of €20 million, whichever is the highest.
Direct marketing rules and exceptions under the GDPR
November 2, 2020
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Direct marketing includes text messages (SMS) and emails that a customer receives from a product or service provider. But activities of direct marketing may include
