GDPR fines for unlawful marketing messages
The referendum campaign Leave.EU and Eldon Insurance Group were announced to receive GDPR fines for a total of £120,000. This […]
Just recently, a report was published based on a survey of 252 global privacy professionals working for a wide range of organizations across 14 different industries.
It came out from the report that only 1 out of 4 organizations have a single employee handling their data protection and privacy function. It’s a lot of work, even for an experienced professional.
In this article, you will have two checklists at your service. You can assess whether you have to comply with the GDPR in the first place and if you do, what is the level of preparedness of the GDPR compliance.
We have also defined the most important terms you need to know and answered some of the most common questions business owners and privacy professionals have.
The following 6 questions will help you to assess if you are obliged to comply with the GDPR or not.
If all of your answers are YES, there is no doubt you need to comply. If most of your answers are NO but a few are YES, please consult with a legal specialist.
Missing or incomplete management of a list of all processing activities, or failure to submit the list upon request by the supervisory authority might be treated as a violation of data protection obligations.
More to read on this topic: Records of processing activities in GDPR Article 30
Depending on the size of your organization or business it can be a hurdle to get properly prepared. Assess your current state by answering the following questions.
To start, create your GDPR Register account and follow the workflow: click here to sign up.
In case of a Data Breach, you need to inform the supervisory authority within 72 hours from when the breach was found.
The notification has to consist of information what was stolen or lost, how the data was protected (ex. pseudonymization), how the breach may affect the persons and whose data it was (Data Subjects in GDPR language).
When the breach is severe, and it may affect persons with a high degree, then the company needs to inform the possibly affected persons as well.
More to read on this topic: Personal Data Breach Notification Requirements Under the GDPR
All organizations that process personal data of EU citizens must comply with the GDPR, even when not operating in EU soil.
Organizations operating outside the European Union, but employing EU citizens, must comply with the GDPR requirements. This means that the EU citizens can exercise their rights according to the GDPR, even if the company does not conduct any business within the EU.
All companies processing personal data must comply with the GDPR, regardless whether payment is charged or not.
Article 4 (6) of the GDPR sets the definition for a “filing system”. If the personal data that the company processes manually is in a structured form and the processing is conducted in a database, then yes GDPR does apply. If the processing is one-off and the company does not use a database, then GDPR might not apply.
The GDPR has introduced a tiered approach to fines, meaning that the severity of the breach will determine the fine imposed. Companies not having their records in order or failing to report any breaches to the authorities can be fined a maximum of 2% of their annual global turnover. The maximum fine that a company can face is 4% of their annual global turnover, or €20 million, whichever is the highest.
More to read on this topic: What are the GDPR fines for non-compliance?
If the data processing and the collected data may result in a high risk of the rights and freedom of natural persons, companies need to evaluate how their processing model may affect natural persons and how to protect these processes from external threats.
If you are carrying out certain activities involving personal data (e.g. online marketing), you have to request consent from the person.
According to the GDPR, consent must be freely given, explicit and have an opt-in.
The request for consent must be clear and plain language, intelligible and easily accessible. It has to be separate from all other text, it needs to be clear, freely given and specific, so that the person would know, to what they are giving it.
IMPORTANT TO KNOW: Pre-ticked boxes, silence or inactivity is not considered as consent by GDPR; therefore, companies need to ask direct and formal consent.
According to the GDPR, the data subject can withdraw their consent at any time. However, withdrawing the consent applies only to the future processing of personal data, not to data that has already been processed. If the obtained consent does not fulfill the requirements of the GDPR, the consent must be re-obtained.
Persons have the right to demand companies to delete personal data about them (this is called “right to be forgotten” in GDPR terms).
Companies must comply with the demand of the person and delete (or anonymize) their data. For example: if the person withdraws their consent, collecting, and processing of personal data is no longer necessary (excluding the case of the contract ended).
The data has to be erased without undue delay (maximum 30 days normally). In some cases, (e.g. due to complying with another law or a legal obligation), right to be forgotten does not apply.
The individual has the right to be informed about how and why their personal data is being processed. Grounds for processing is usually explained when asking for consent from the individual.
An individual has a right to be informed after giving the consent as well, meaning that the company should be able to provide the individual with concise, intelligible, easily accessible, free of charge and clearly written information about the processing.
Right to Data portability for a person means the possibility to obtain his personal Data from one service provider and reuse it at another for his own purposes in an easy and safe way.
It allows to get data from one IT environment in structured, commonly used and machine-readable format and put that into another without affecting its usability (if technically possible).
If you are operating in the EU or have European customers, you need to understand the GDPR and the key terms.
Sources:
Wikipedia
EU GDPR.ORG
GDPR Register
With GDPR Register you can maintain records of processing activities, create & manage compliance documentation, produce reports for Data Protection Authority and business partners.
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