Digital marketing and direct marketing are based on the data that the company has collected, therefore marketing activities must comply with the GDPR as well. Consent must be obtained from the subjects and existing consent forms must be reviewed. There are several guidelines that must be followed when initiating contact in B2B and B2C. Read more about marketing in B2B and direct marketing rules and exceptions under the GDPR.
Direct marketing rules and exceptions under the GDPR
November 2, 2020
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Direct marketing includes text messages (SMS) and emails that a customer receives from a product or service provider. But activities of direct marketing may include
