Digital marketing and direct marketing are based on the data that the company has collected, therefore marketing activities must comply with the GDPR as well. Consent must be obtained from the subjects and existing consent forms must be reviewed. There are several guidelines that must be followed when initiating contact in B2B and B2C. Read more about marketing in B2B and direct marketing rules and exceptions under the GDPR.
What are the records of processing activities (ROPA)? Article 30 of the EU General Data Protection Regulation (GDPR) requires organisations to maintain internal records, which