Digital marketing and direct marketing are based on the data that the company has collected, therefore marketing activities must comply with the GDPR as well. Consent must be obtained from the subjects and existing consent forms must be reviewed. There are several guidelines that must be followed when initiating contact in B2B and B2C. Read more about marketing in B2B and direct marketing rules and exceptions under the GDPR.
A Comprehensive Guide to Personal Data Mapping
Introduction Data privacy and security are of utmost concern in the digital era of today, especially when it comes to data protection regulations like the