Any information related to a person (Data Subject in GDPR language) that can be used to directly or indirectly identify the person qualifies as personal data. It can be anything related to the person: a name, a phone number, an e-mail address, a photo or a video, an address or location, a number of the bank account, a register plate of one’s car, social media account etc.

Direct marketing rules and exceptions under the GDPR
Direct marketing includes text messages (SMS) and emails that a customer receives from a product or service provider. But activities of direct marketing may include







