Rules for obtaining valid consent to use personal information will become much tougher when the GDPR comes into the force. Therefore, companies must ensure that consent is clear, affirmative, and in plain language. Companies must also make it easy for data subjects to withdraw content if they wish to do so.
Direct marketing rules and exceptions under the GDPR
November 2, 2020
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Direct marketing includes text messages (SMS) and emails that a customer receives from a product or service provider. But activities of direct marketing may include
