IAB Europe’s ad tracking consent framework found to fail GDPR standard
IAB Europe’s ad tracking consent framework found to fail GDPR standard A flagship framework for gathering Internet users’ consent for […]
The data protection authority of the German state of Baden-Wurttemberg issued a guidance for European Union data exporters in the wake of the Schrems II decision by the Court of Justice of the European Union (CJEU), which invalidated the EU-U.S. Privacy Shield and imposed conditions on the use of Standard Contractual Clauses.
Supplementary Measures
In order to use SCC the data exporter must offer additional guarantees. Those can be:
Amendments to Standard Contractual Clauses